Diversity at the workplace is an important priority of most organizations. Studies have shown that a diverse workforce is more creative, innovative and productive in modern organizations. In a global market, where many businesses compete globally, diversity of ideas and backgrounds helps companies to think beyond the norm and innovate. Diversity is not just about race and gender, it is also about ideas and experiences. Modern US organizations find that diversity at home, and must leverage to proactively reach and attract qualified candidates from all facets of life.

Workplace diversity is mandated by the regulatory bodies such as the EEOC and the OFCCP mandate that businesses that are suppliers to the federal government must ensure equal opportunity in their employee recruitment and development programs. In fact, they require that federal contractors must have programs to proactively reach out to qualified candidates who are traditionally underrepresented in the workforce, and may not have the same opportunities to find job opening information in these companies. Example of such are the special affirmative action requirements to reach and recruit veterans (VEVRAA), and to proactively reach job seeking candidates with mental or physical disabilities (section 503). The same affirmative actions are also required for candidates from minority groups, women and other groups that may have been traditionally underrepresented in the workforce

Attracting qualified candidates with diverse backgrounds is not easy. The job search behavior of candidates from specialty groups can vary widely. Simply posting a job opening on one of the legacy job boards is never quite enough. Identifying and reaching such candidates need a combination of passive and active search. JOBfindah has developed a unique approach by combining the power of general and audience specific job sites to attract and engage with proactive outbound distribution mechanisms. A job posting on JOBfindah is not only posted on our main employment site, but also posted on our specialized job sites for veterans, women, minorities and people with disability.